Generating traffic from Instagram to your website is one of the hottest and most interesting marketing approaches. Given the virality of Instagram, you will have everything to gain and very little to lose by targeting the platform.
With a good strategy in place (and even though links on Instagram are not clickable) you can still generate many clicks to your website.
Here are seven ways to drive traffic to your website from Instagram.
1) Put a link to your site in your bio
A link in your Instagram bio is the most effective way to generate traffic.
It is accessible to everyone, no matter how many followers you have, and it remains the best way to send your followers to a blog post, a web page or your other social networks.
Even better, today there are features that allow you to link to a fully customizable landing page with your most important clickable links. Your website, your social networks, your blog, and any other link you want available will be easily accessible from Instagram.
2) Use the Link Sticker in your stories
Using the link sticker in your Instagram Stories is a great idea when it comes to driving traffic to your website.
If you have a Business or Creator account, you can share links to any destination directly from your Instagram Stories. This is a great way to drive traffic to your site.
There are also several tools that allow you to schedule your story posts over time, allowing you to get a head start on your campaigns.
3) Put your most memorable stories on the front page
Instagram Stories usually disappear after 24 hours, but with this effective strategy, they can remain permanently on your profile.
Highlights are the best way to extend the life of your Stories, giving them greater reach, visibility and increased traffic.
With this strategy, your most important stories will be highlighted on your profile (and the clickable links in them as well). You can categorize them under customizable categories and topics, allowing your audience to quickly find the content they're interested in.
4) Add oral or written Call To Actions to your Reels
Instagram Reels are now being promoted by the platform more than ever, and contrary to what you may think, they can drive a lot of traffic to your website. How? All you'll need to do is include a Call to Action to encourage people to either click on the link in your bio or go directly to your website.
This can be done through the placement of a Call to Action text on the screen, a verbal message by the speaker in the reel, a message placed in the caption of your video, or all of these at the same time.
5) Partner with influencers
Partner with influencers and ask them to use link stickers to your website or a link in their bio.
By associating your brand or business with an influencer on Instagram, you are giving yourself the opportunity to reach out to their community and possibly increase traffic to your page and website.
With the right ambassador for your brand or business, you can reach a lot of new users and expand your audience rapidly.
6) Create a store on Instagram
Setting up an Instagram store is a game changer when it comes to reaching new customers and driving traffic.
With this feature, brands can offer a list of products or services for purchase that are directly accessible via the "View Shop" button on their Instagram page. Best of all, the "store" option on Instagram allows your products to be noticed by all users of the platform, not just your followers.
One small complication, this feature is not yet available in all countries, but it will eventually come, don't worry.
7) Invest in Instagram Ads
This is definitely THE fastest and easiest way to drive traffic to your Instagram page and in turn to your website. Ads guarantee that you reach more users and, with the right strategy, they can be a huge benefit to your brand.
To make your Instagram ads as successful as possible, think carefully about your end goals. To generate traffic, focus on a strong Call To Action that encourages your followers to visit your website.